Question 2

"How effective is the combination of your main product and ancillary texts?
Consider how the video, magazine advert and CD case compliment each other- have you used a similar design, style or aesthetic across all 3. Also how does the advert and to some extent the CD cover help to sell the product. You could analyse representations or marketing strategies here."

Many themes, colours and ideas have been emulated from the music video and it's concept and translated onto the CD case and magazine advertisement. We used the idea for the "bad girl, good girl" and decided to build upon this concept throughout the entirety of our promotional package. One stylistic aspect of the promotional package was the star persona and the outfits and contrast of personalities she displays in the music video, and this is evident in the CD case design of the two characters stood by each other. It seemed that the central theme should run throughout our project and that the star persona presented on the CD case should be very clear and similar to that of the music video, to promote it as a "first album" of sorts. This would come across to the target audience as a simplistic and easily identified artist, especially since the music video matched that of the rest of the promotional package.

To continue, it was obvious to the group, whilst the song "Perfect Day - Hoku" in the music video is a very bouncy and energetic pop song, and the fact that the music video focusses on the direct change between the character's personalities (which is represented in their appearance), that a slightly different twist on the magazine advertisement would be interesting to promote the CD. The large image of the "good girl" appears to be rather aesthetically pleasing, with the use of colour and the fashion-induced characteristics of the individual.

All in all it was pretty obvious to the group that whilst the CD required a simplistic appearance to introduce the artist, the advert would require something a little more complex to balance it out. This is why we decided to use such an in depth focus upon the younger, female audience and it's associations with more colourful, "happier" imagery.